Event Activation Proposal

Summit Cosmetics
× Pennywise 5K & Care Fair

Prepared by Limelogic Media Lab

Sunday, 2nd August 2026 Pennywise Plaza, Trincity 3,000+ expected attendees

Why this event makes sense for Summit

Pennywise is one of Summit's most important retail partners. Showing up at their flagship community event is more than brand visibility — it's a relationship investment at the highest level. A well-executed booth puts Caribbean Players directly in the hands of the right consumers, strengthens the Summit–Pennywise partnership, and generates content that extends the event's value long after the day itself.

Recommended booth

Our recommendation

10 × 10 Single Vendor Tent

TT$2,500 — private tent · 2 tables · 2 chairs · premium placement · stage mentions

  • Full private footprint — complete control of setup, display, and branding
  • Premium placement in high-traffic areas of the Care Fair
  • Stage mentions and event promotional inclusion throughout the day
  • Right-sized for the full activation strategy below

Activation strategy

Live hair station

On-site stylist offering express scalp treatments and leave-in applications using Caribbean Players products. The booth's crowd magnet.

Crowd anchor

Hair type consultation

Quick personalised product recommendation — matching each visitor to the right Caribbean Players product for their hair type.

Engagement

Digital lead capture

Summit's hair quiz on a tablet at the booth — captures name, email, and phone. All entries feed directly to Summit's spreadsheet.

Lead capture

On-site content capture

Stylist moments, visitor reactions, booth energy — shot TikTok-first and repurposed for Instagram Reels and Facebook.

Content

What the stylist can offer — no sink, limited power

Express hair services suited to a Care Fair setting

Works perfectly

Scalp massage with Caribbean Players oil
Leave-in conditioner application
Spray bottle curl refresh
Finger styling and curl definition
Pre-mixed hot oil treatment
Braid and protective style touch-ups

Not suitable on the day

Any rinse-out or wash service
Chemical treatments
Full blow-dry styling
If electricity is confirmed available, a portable diffuser or hooded dryer can be added. We can finalise this closer to the event date.

Planning options

1

Booth staffing on the day

Stylist + one sales rep Stylist + two sales reps

Available reps: Kamil, Sammi, Kyle. Two people recommended alongside the stylist — one manages the treatment queue and consultations, the other handles product display and the quiz station.

2

Product sampling and giveaway

Branded sample sachets Mini product kit bags Gift basket prize draw

A prize draw entry tied to the quiz is the most effective mechanism — it drives lead capture and keeps people engaged with the booth throughout the day. Summit to confirm product allocation and prize value.

3

Booth branding and display

Limelogic designs all materials Summit handles in-house

Tent banner, table display, and product backdrop — Caribbean Players as the hero, secondary lines on supporting tables. We can scope this as a separate deliverable if preferred.

4

Content coverage on the day

Limelogic on-site for full capture Summit captures, Limelogic edits

Either approach works. The stylist-in-action moments are genuinely valuable content — raw footage transferred to Limelogic after the event for post-production and scheduling.

"Island Magic in a Bottle"